Pipeline: The Wishpipe Process
The Wishpipe process, Pipeline, ensures that your website meets your needs and the needs of your customers. Pipeline finds problems while they are still inexpensive to fix and ensures that your website has the features your customers need.
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1. Discovery
In order to develop a successful website, Wishpipe needs to understand your business completely. By the end of discovery, you and I will have a shared understanding of your vision, business goals, target customers and the features your website should provide.
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2. Architecture
The architecture phase includes information architecture and navigation design. Information architecture means structuring your website content in a logical and coherent manner. Navigation design determines how customers will find their way around your website. During the early stages, I create hand-drawn mock-ups of your site map. This saves time and reduces cost.
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3. Design
Based on the themes found during the discovery phase, Wishpipe will create a design unique to your company. For each distinct page type, I will refine graphic elements including typefaces, color palettes and image appearances. During this phase, you can log in to the Wishpipe Intranet at any time to view design prototypes and up-to-the-minute status reports.
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4. Production
When it comes to web development, Wishpipe believes that web standards drive consistency. Advantages of web standards include easier website maintenance, smaller files sizes and accessibility for people with disabilities.
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5. Marketing
The phases outlined above ensure that your website meets the needs of your current customers. The goal of marketing is to attract new customers. Wishpipe does this through search engine strategies, email newsletters and visitor statistics reporting.